For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The world of marketing is changing everyday and in order for students to have a competitive edge, they need a textbook that reflects the best of todays marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todays marketing theory and practice.Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab Pearsons online tutorial and assessment platform.
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Review: Marketing ManagementUser Review - Juveria - Goodreads
have to make notes Read full review
Review: Marketing ManagementUser Review - Hesham Sabry - Goodreads
One of the best business book.This is still my personal reference in marketing after 11 years of being a marketer .His examples, the way of structuring the business plan and introducing the marketing ... Read full review