Interactive TV Technology and Markets

Front Cover
Artech House, 2002 - Performing Arts - 407 pages
&Quot;This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--BOOK JACKET.
 

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Contents

1 Broadcasting 1
1
2 Enhanced and Interactive Television 79
79
3 Technology and Standards 113
113
4 Content Development 187
187
5 Business Models and Potential 239
239
6 Future of ITV 285
285
7 Case Studies 317
317
Glossary 341
341
About the Author 393
393
Index 395
395
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About the author (2002)

H.O. Srivastava earned his Ph.D. in Information Systems from BITS, Pilani, India, Ph.D. in Chemistry from Poorvanchal University, India, and M.Sc. in Physics from Gorakhpur University, India. Srivastava is the director of All India Radio.

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