Interactive TV Technology and Markets&Quot;This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--BOOK JACKET. |
Contents
| 1 | |
2 Enhanced and Interactive Television 79 | 79 |
3 Technology and Standards 113 | 113 |
4 Content Development 187 | 187 |
5 Business Models and Potential 239 | 239 |
6 Future of ITV 285 | 285 |
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Common terms and phrases
advertising allows analog applications April ATSC ATVEF audience audio bandwidth broadband browser BSkyB cable TV Canal Satellite Canal+ client closed captioning coding color commercial communications companies compression consumers customers decoder deliver delivery developed devices digital broadcasting digital set-top boxes digital television digital TV display e-commerce e-mail electronic electronic program guide encoding enhanced TV Europe Figure format frequency graphics HDTV households integrated interactive content interactive services interactive television interactive TV interface Internet ITV link ITV services Java Ka-band Mbps Microsoft million modem modulation MPEG multicast multimedia NTSC offers on-line OpenTV players production protocol radio receiver revenue screen SDTV server service providers set-top boxes signal specific standard stream subscribers telecommunications telephone terrestrial tion transmission transmitted Transport triggers TV broadcast TV sets United Kingdom viewers WebTV