Turbostrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly

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Amacom, Jun 27, 2003 - Business & Economics - 192 pages
"All the business wisdom in the world isn't worth a dime if it doesn't produce results. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success with TurboStrategy. ""I call it TurboStrategy,"" says Tracy,""because it is an intensive, fast, short, sharp, effective way of setting and implementing any strategy."" Now companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Readers will discover the practical techniques that the most successful businesses use to thrive, even in the toughest markets. They'll also learn how to: * Maintain flexibility, the key to dealing with an ever-changing business landscape * Articulate their business's vision, values, mission, purpose, and goals--both short- and long-term *""Draw a line through the past"" and become their own turnaround specialists * Hire the best people --and motivate them to excellence Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Brian Tracy will show any company how to turbocharge its strategy and get its business firing on all cylinders."
 

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Contents

Introduction
1
Chapter 1 Start Where You Are
7
Chapter 2 Draw a Line Under the Past
11
Chapter 3 Conduct a Basic Business Analysis
17
Chapter 4 Decide Exactly What You Want
23
Chapter 5 Design Your Ideal Future
29
Chapter 6 Create a Mission Statement
35
Chapter 7 Reinvent Your Organization
41
Chapter 15 Sell More Effectively
95
Chapter 16 Eliminate the Bottlenecks
101
Chapter 17 Reengineer Your Company
107
Chapter 18 Pump Up Your Profits
117
Chapter 19 Commit to Continuous Improvement
125
Chapter 20 Concentrate on the Core
133
Chapter 21 Focus on Results
141
Conclusion
147

Chapter 8 Select the Right People
45
Chapter 9 Market More Effectively
53
Chapter 10 Analyze Your Competition
59
Chapter 11 Do It Better Faster Cheaper
63
Chapter 12 Change Your Marketing Mix
71
Chapter 13 Position Your Company for Success
79
Chapter 14 Develop Strategic Business Units
87
Bibliography
151
The TurboStrategy Process
157
The TurboCoaching Process
161
Index
165
About the Author
177
Copyright

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About the author (2003)

Brian Tracy (Solana Beach, CA) is one of America's top business speakers and a leading consultant on personal and professional development. A best-selling author, his books include Victory! (0-8144-0750-1), Focal Point (0-8144-7129-3), and The 100 Absolutely Unbreakable Laws of Business Success.

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