TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits QuicklyAll the business wisdom in the world doesn't matter if it doesn't produce results. Whether your business is humming along fine or struggling to stay afloat, your company has more potential than the results show. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success in this book. Companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Tracy reveals the practical techniques that the most successful businesses use to thrive, even in the toughest markets. In Turbostrategy, you will learn how to:
Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Turbostrategy will show any company how to turbocharge its strategy and get its business firing on all cylinders. |
From inside the book
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... citadel strategy, 137–138 advertising brands and, 82 effectiveness of, 75–76, 117 aggravation, 14 Allen, James, 134 on secret of power, 133 American Management Association, 3 answers, changes in, 2, 55, 77 Apple Computer, 76 Aristotle ...
... citadel strategy, 136–138 advance planning in, 137–138 defining citadel in, 137 described, 136 determining core customers in, 137 determining core products in, 137 personal, 138 playing down the board in, 138 clarity in competitor ...
... citadel strategy and, 136–138 defining, 134 80/20 Rule and, 134–135 importance of monitoring, 134–135 nature of, 133 questions for, 138–139 core competencies, 54, 92 costs, in profit analysis, 120–121 creative procrastination, 146 ...
Contents
Introduction | 1 |
Chapter 1 Start Where You Are | 7 |
Chapter 2 Draw a Line Under the Past | 11 |
Chapter 3 Conduct a Basic Business Analysis | 17 |
Chapter 4 Decide Exactly What You Want | 23 |
Chapter 5 Design Your Ideal Future | 29 |
Chapter 6 Create a Mission Statement | 35 |
Chapter 7 Reinvent Your Organization | 41 |
Chapter 15 Sell More Effectively | 95 |
Chapter 16 Eliminate the Bottlenecks | 101 |
Chapter 17 Reengineer Your Company | 107 |
Chapter 18 Pump Up Your Profits | 117 |
Chapter 19 Commit to Continuous Improvement | 125 |
Chapter 20 Concentrate on the Core | 133 |
Chapter 21 Focus on Results | 141 |
Conclusion | 147 |
Chapter 8 Select the Right People | 45 |
Chapter 9 Market More Effectively | 53 |
Chapter 10 Analyze Your Competition | 59 |
Chapter 11 Do It Better Faster Cheaper | 63 |
Chapter 12 Change Your Marketing Mix | 71 |
Chapter 13 Position Your Company for Success | 79 |
Chapter 14 Develop Strategic Business Units | 87 |
Other editions - View all
TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your ... Brian Tracy Limited preview - 2003 |
TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your ... Brian TRACY Limited preview - 2003 |
Turbostrategy: 21 Powerful Ways to Transform Your Business and Boost Your ... Brian Tracy No preview available - 2008 |