TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly

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AMACOM, Jun 27, 2003 - Business & Economics - 160 pages

All the business wisdom in the world doesn't matter if it doesn't produce results. Whether your business is humming along fine or struggling to stay afloat, your company has more potential than the results show.

Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success in this book.

Companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Tracy reveals the practical techniques that the most successful businesses use to thrive, even in the toughest markets.

In Turbostrategy, you will learn how to:

  • Maintain flexibility, the key to dealing with an ever-changing business landscape
  • Articulate your business' vision, values, mission, purpose, and goals
  • Draw a line through the past and become your own turnaround specialist
  • Hire the best people and motivate them to excellent

Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Turbostrategy will show any company how to turbocharge its strategy and get its business firing on all cylinders.

From inside the book

Contents

Introduction
1
Chapter 1 Start Where You Are
7
Chapter 2 Draw a Line Under the Past
11
Chapter 3 Conduct a Basic Business Analysis
17
Chapter 4 Decide Exactly What You Want
23
Chapter 5 Design Your Ideal Future
29
Chapter 6 Create a Mission Statement
35
Chapter 7 Reinvent Your Organization
41
Chapter 15 Sell More Effectively
95
Chapter 16 Eliminate the Bottlenecks
101
Chapter 17 Reengineer Your Company
107
Chapter 18 Pump Up Your Profits
117
Chapter 19 Commit to Continuous Improvement
125
Chapter 20 Concentrate on the Core
133
Chapter 21 Focus on Results
141
Conclusion
147

Chapter 8 Select the Right People
45
Chapter 9 Market More Effectively
53
Chapter 10 Analyze Your Competition
59
Chapter 11 Do It Better Faster Cheaper
63
Chapter 12 Change Your Marketing Mix
71
Chapter 13 Position Your Company for Success
79
Chapter 14 Develop Strategic Business Units
87
Bibliography
151
The TurboStrategy Process
157
The TurboCoaching Process
161
Index
165
About the Author
177
Copyright

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About the author (2003)

BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.

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