Dr V. Kumar (VK) is the Regents Professor, Lenny Distinguished Chair & Professor of Marketing, Executive Director, Center for Excellence in Brand & Customer Management, and Director, Ph.D. Program in Marketing at the J. Mack Robinson College of Business, Georgia State University. Dr Kumar has been recognized with eight lifetime achievement awards in Marketing Strategy, Inter-Organizational Issues, Retailing, Business-to-Business Marketing; and Marketing Research from the AMA and other professional organizations; the Paul D Converse Award; the Sheth Foundation/Journal of Marketing Long-term Impact Award; The Robert Buzzell Award from the Marketing Science Institute; and the Gary L Lilien ISMS-MSI Practice Prize Award. He has published over 200 articles in many scholarly journals in marketing including the Harvard Business Review, Sloan Management Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Management Science, and Operations Research. His books include Managing Customers for Profit, Customer Relationship Management (CRM), Customer Lifetime Value, Marketing Research, Statistical Methods in CRM, and International Marketing Research. He has won several awards for his research publications in scholarly journals. VK leads the marketing science to marketing practice initiative at the INFORMS Society for Marketing Science (ISMS) and has worked with Global Fortune 1000 firms to maximize their profits. VK spends his free time visiting business leaders to identify challenging problems to solve. He plays tennis and basketball to relieve the stress arising out of being in academics. Finally, VK has been recognized as a Legend in Marketing where his work is published in a 10-volume encyclopedia with commentaries from scholars worldwide.
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