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Gradually the idea took root and grew. idea known in every section of the counYear after year the Prudential added try. Gibraltar was chosen as the symbol to its number of policy-holders. And of the company's strength, and advertisall the time the company was working ing — the telling of the Prudential idea out a more liberal basis for its demo to the people — was begun. cratic idea. But each time a more
The Prudential publicity is accompaliberal policy was offered, it was fully nied by wise promotion from a field force tested. “Progress with strength is of over 12,000, some of whom have been the way President Dryden describes the with the company for over a quarter cencompany's principle of growth — the tury, working in almost every State of the results, clearly, of vision and prudence. Union. They have the zeal of Crusaders,
At the end of ten years of this method and it is kept at ardent pitch through an
of growth, the company reached the organization that could not fail to propoint where, it was believed, insurance
duce a wonderful esprit de corps. Wise could be safely offered for any amount
direction and constant encouragement with premiums payable on any plan,
come from the home office, and then the either in weekly installments or at longer periods. Within the five years, company's agents are grouped in districts
, 1886 to 1890 inclusive, the company's under superintendents and assistant suassets increased nearly five-fold, from perintendents, managers, general agents $1,040,816 to $5,084,895, and 'the and special agents, and in each district amount of insurance in force from
a strong spirit of emulation is devel$40,266,445 to $139,163,654.
oped by human contact and coopera
tión. Weekly meetings are held, and the problems of wisely presenting insurance are discussed.
records of the men are kept THE
in many districts, and prizes PRUDENTIAL
are offered for those writing
the largest volume of business, STRENGTH OF
for those making the greatest
individual increase, and for GIBRALTAR
many other contests. This wholesome rivalry produces an alertness and industry which are to the company an invaluable asset in human efficiency. A few weeks after this maga
zine appears, probably 2000
agents of the Prudential — those who The Prudential had found itself. The
have made the best records for the
year idea of democratic insurance had been
-will be brought to Newark from all fully tested and adjusted to the needs and conditions of the American people. parts of the country. They will, of course, Then, with a boldness which only large visit the home offices and come in convision could have quickened, the plan tact with the directing centre of their was formed to make the Prudential's wonderful organization.
And, after all, there is no place things, in miniature, will be seen by the where one feels the greatness of the thousands who go to the World's Fair Prudential quite so much as in the vast at St. Louis. They will find in the Prugranite piles which have been raised for dential's exhibit in the Palace of Educathe company's home buildings. They tion a fine model of all the buildings, and rise above the Jersey meadows as also the fullest data concerning life inGibraltar does above the sea, a convinc surance that have ever been brought ing witness, surely, to the growth and to together. the strength of the Prudential. But But the last word about the Prudenthey are not a cold, gray rock, but a liv tial is not told at any Exposition. It ing organism throbbing from vital con is found in the 5,500,000 policies which tact with millions of policy-holders. form a stupendous exhibit on the value There are now four of these great build- of life insurance in developing thrift, ings, all occupied by the company. safe investment, and home protection in
To-day the Prudential is paying over a nation. Of course, such an exhibit 300 claims a day, or about forty each could never have been possible if the working hour. On many policies settle- Prudential had not worked out safe polment is made within a few hours by icies that would meet the broad needs the superintendent of the district; on of the American people. the large policies a report is sent imme
Herbert S. Houston. diately to the home office and settlement authorized by telegraph. And on over 45 per cent. of the claims more money is paid than the policy calls for. From the beginning the Prudential has followed lines of great liberality, whether in dealing with the family where the policy is kept in the bureau drawer, or with the estate of the millionaire.
It would be interesting to describe the broad activities that hum in the great buildings at Newark, but they would more than require an entire article themselves. So, too, with the equipment and furnishings of the buildings which, in the way of complete adjustment to their particular work, are probably unequaled in the world. For example, in the actuarial department is a card machine, invented by the actu HOME OFFICES PRUDENTIAL INSURANCE CO. ary of the company, which can do
Newark, N. J. all but think. But many of these
The Atlantic Monthly Advertiser
Another Royal Tribute to
London, England, March 31, 1904. The Aeolian Company, New York:
Gentlemen : I am gratified to inform you that we have received an order from His Royal Highness, the Prince of Wales, for two Pianolas—one for himself and one for Her Majesty, Queen Alexandra.
We have now supplied Pianolas to all the members of the Royal Family.
Yours very truly,
G. W. REED.
English Royal family, all of whom have purchased Pianolas
His Royal Highness
Her Royal Highness
The Princess Christian
Her Royal Highness
Princess Henry of Battenberg Her Royal Highness
Her Royal Highness The Princess Victoria
The Duchess of Argyle
DIEU ET MON DROIT
It is interesting to know that every member of the English Royal Family has purchased a piano-player. It is significant that in every instance it has been a Pianola.
The Pianola is the standard piano-player of the world.
Its musical superiority is universally conceded by the greatest musicians of this country and Europe.
Its mechanical excellence is everywhere recognized. It is the most scientifically designed and carefully constructed instrument of this type in the world.
The Metrostyle Pianola, the popular model, costs $300. This is somewhat more than the price of other piano-players, but wherever it is a question of quality and not of price the Pianola is universally the instrument selected.
The Aeolian Company
Agents in all principal cities