Tourism MarketingThe tourism industry in India is one of them most profitable industries in the country and contributes substantially to foreign exchange. Tourism Marketing deals exhaustively with the subject. It is based on a well researched structure of marketing and international research in tourism. Special care has been taken to give the book a global touch. It covers almost all prominent international destinations. |
Contents
| 1 | |
Tourist Consumer Behaviour | 25 |
Customer Value Loyalty and Satisfaction | 41 |
Services Marketing Issues in Tourism | 59 |
Marketing Mix and Cs of Marketing in Tourism | 73 |
Tourism Life Cycle | 91 |
Tourism Market Segmentation and Targeting | 117 |
Differentiation and Positioning in Tourism | 135 |
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accommodation activities adventure adventure tourism advertising analysis ayurveda beaches behaviour benefits campaign cent centre competition consumer cost create Croatia cultural customers destination branding differentiation domestic tourists economic ecotourism environment evaluation facilities factors Fatehpur Sikri festival foreign tourists Ghatshila Hampi heritage holiday identify important increase India infrastructure Internet Jaipur Karnataka Kerala km from Ranchi Mahal major Manali market segments marketing communication marketing strategy medical tourism monument Mumbai needs number of tourists offer ofthe organization package Park planning positioning Pradesh promotion Ranchi region Renuka Lake resorts rural satisfaction sector Shimla Singapore specific stage Taj Mahal target market Tarkarli temple tion tourism in India tourism industry tourism marketing tourism product tourists visiting travel and tourism trip unique Unsung Tourist Destination Uttarakhand value proposition various visitors Wayanad wildlife