Current Issues in Political MarketingExplore the increased need for marketing within the political arena |
Contents
| 2 | |
| 5 | |
Square Peg Round Hole? Can MarketingBased Concepts
Such as the Product and the Marketing Mix Have a Useful
Role in the Political Arena?
| 27 |
A Conceptual Model of Political Market Orientation
| 47 |
Why Incentives for Activism Are What Members Want
| 65 |
Email and Elected Politicians
Relationship with Their Constituents
| 91 |
Electoral Participation and NonVoter Segmentation
| 109 |
Nurturing or Impeding Voter Engagement?
| 129 |
Political Marketing Segmentation
The Case of UK Local Government
| 169 |
The Impact of New Technology on the Communication
of Parliamentary Information
| 185 |
Believe It or Not
| 205 |
An Exploratory Assessment of Voter
and Governmental Interface on Pertinent Issues Facing
American Children and Youth
| 223 |
Benefits Segmentation
Based on Generalized and Restricted Exchange
| 247 |
Political Issue Promotion in the Age of 911
| 269 |
Political Opinion Leadership and Electoral Behavior
| 285 |
| 309 | |
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Common terms and phrases
2001 General Election advertising believability analysis attitudes benefits Best Business Books British General Election children and youth Children’s Defense Fund Cluster communication concept Conservative constituents context Copernicus reform Democrats Dermody effect election campaign electorate evaluation factors groups Haworth Press Het Laatste Nieuws identified important incentives indicate influence interest issue Journal of Marketing keting Labour Labour Party Management marketing mix membership military service motivations negative non-voting O’Cass ofMarketing opinion leadership outcomes overall Parliament parliamentary Partial Least Squares participation party members perceived perceptions Plaid Cymru Police reform political advertising political market orientation political parties political product politicians potential programs Public Sector Marketing reflect relationship marketing respondents restricted exchange role sample satisfaction scales Scottish Parliament segmentation significant social marketing solidary source credibility strategy suggests survey Table target tion turnout variables voter involvement voting websites