Marketing Management

Front Cover
Juta, 2000 - Business & Economics - 858 pages
The third edition of Marketing Management adopts a more market and consumer-oriented approach to the marketing task than earlier editions. This edition emphasises the need for continuous innovation and the rendering of quality service.

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Bibliographic information

TitleMarketing Management
AuthorsJ. W. Strydom, M. C. Cant, C. J. Jooste
Edition4, illustrated
PublisherJuta, 2000
ISBN0702151599, 9780702151590
Length858 pages
Subjects ›  › 

Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / Management
  
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