Marketing Management

Front Cover
Pearson Education Canada, 2011 - 812 pages
0135042852 / 9780135042854 Marketing Management Value Package (includes Marketing Plan Handbookd Pro Premier Marketing Plan) Package consists of: 0135136288 / 9780135136287 Marketing Plan Handbook, The, and Pro Premier Marketing Plan Package 0136009980 / 9780136009986 Marketing Management

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About the author (2011)

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler is a classically trained economist who did his Master's studies at the University of Chicago under Milton Friedman, the famed Nobel laureate and free-market evangelist, before moving to MIT to pursue a Ph.D. under Paul Samuelson and Robert Solow, two Nobel Prize-winning Keynesian economists.

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