Political Judgment: Structure and Process

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Milton Lodge, Kathleen M. McGraw
University of Michigan Press, 1995 - Political Science - 313 pages
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How are impressions about political candidates organized in memory? What is the nature of political group stereotypes? How do citizens make voting decisions? How do citizens formulate opinions about key issues and politics? The contributors to Political Judgment: Structure and Process reach answers to these questions that will substantially influence how the next generation of scholars working at the intersection of political science and sociology, and public opinion researchers more generally, go about their work.

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Contents

Introduction 1
1855
Memory Representations
1869
Stereotypic Accuracy in Judgments of the Political
1919
The Relation between Political Attitude Importance
1945
Toward a Procedural Model of Candidate Evaluation 111
1965
Computational Experiments in Electoral Behavior 141
1995
The AccuracyEffort
2060
A Computational Model of
2060
Subject Index 311
9
Acknowledgements page
ix
Interpreting Horace 3
xx
Imitation
18
The Imitation of Satire II i
29
The Paraphrase of Satire II ii
60
The Imitation of Satire l ii
78
The Imitations of Odes IV i and IV ix
99

The Measurement
2060
Bibliography 271
2060
Contributors 303
1
The Imitation of Epistle II ii
116
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