Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Front Cover
HarperCollins, Nov 26, 2013 - Business & Economics - 224 pages

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

What people are saying - Write a review

LibraryThing Review

User Review  - RajivC - LibraryThing

I will go out on a limb and say that this book is very good indeed. The material is dated, yet it is relevant. The reason I say that this is dated, because the book was written several years back, and ... Read full review

LibraryThing Review

User Review  - Terrell_Sanzone - LibraryThing

I got a copy of this book through a Goodreads giveaway in return for a honest review. I admit that I need to re-read this book but I believe that to be my attention and not the book itself. It is a very good read with a lot of information and a common sense approach. Read full review

Other editions - View all

About the author (2013)

gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006.  His lessons on social media, passion, transparency, and reactionary business are not to be missed!

Bibliographic information