Successful Organizations in Action: A Handbook for Corporate ExcellenceThis book contains learning from the corporate experiences of over 15 professionals who have worked at CXO level in global organizations. The authors are alumni of IITs and IIMs of India with over 100 years corporate experience, having worked in Senior Management roles in top Indian and Multinational organizations. They interpolate their experiences and learnings along with that of a number of accomplished professionals with an enviable corporate success track record. The result is the collection of essential success strategies, tools and desirable traits for achieving organizational excellence in todays competitive world. A number of important issues and real life situations that are faced by the organizations, while growing their company from an idea to the desired position of being a perpetual living giant, have been discussed in lucid detail. It is important for professionals to know what to do, but also to understand the detrimental aspects of corporate behavior one should be conscious of and avoid like plague. This book is a valuable resource for those who are short of time to read a number of books but would like to stay in touch with the contemporary issues and strategies with a refreshing and insightful perspective. Some of the topics covered: Innovation, Value creation and Capturing Value Magnetism and the Art of Marketing Consumer & Customer centricity Importance of Engagement & Experience Management 3 Hook theory of Marketing Importance of Values, Mission, Vision, Culture Sustained Development & Ethical Approach Importance of Focus, Prioritization, Passion Strategic thinking and Execution excellence Leveraging Technology and many more.. While this book is not expected to be an exhaustive resource and an in-depth coverage of key issues facing todays organizations, this will surely provoke the thoughts of the readers in the direction of desirable and undesirable traits that cause successes and failures. This will surely add a new set of tools to your armour to go for excellence in your day-today corporate life. |
Contents
1 | |
4 | |
7 | |
VisionA Guiding Star | 14 |
Just a Mission ? Learning from the Success | 18 |
CultureThe Personality that Defines an Organization | 23 |
Driven to Goals Through Enduring Values | 28 |
Strategic ApproachGet Closer to Goals | 30 |
Process ExcellenceA Must for Winning Companies | 116 |
Process ExcellenceQuality Model | 122 |
Institutionalising Internalising Process ExcellenceISO CMMI | 130 |
Project Management Approach to Productivity Maximization | 139 |
Through the Productivity Prism | 147 |
Lean Mean and Hungy Stay Fit Stay Fast | 153 |
Leveraging Technology for Competitive Edge | 157 |
Raising Capital for Business Growth | 165 |
Understanding Lifecycle to Finetune Strategy | 35 |
Paranoia+Passion+Points of Inflection Disruptive Growth | 39 |
Power of Focus that Propels Organisations | 44 |
PrioritizationThe Key Productivity Differentiator | 48 |
Pursuit of Excellence
Quality or Speed or Both? | 51 |
Ethics Endurability | 55 |
Sustainable GrowthThe 3BL Approach | 60 |
Leadership Lessons From the Sporting World | 68 |
Operational Efficiency Through People Power | 74 |
Where Goals are the Bosses | 78 |
Team Spirit Team Resonance that Catapults Output | 81 |
Stretch Raise the BarPushing Performance Limits | 84 |
Soaring Organisations Seldom Stop | 87 |
BACKUP PLAN THAT ENSURES CONTINUITY | 92 |
Organizations to Die For | 95 |
Smart Work JobLife Balance | 99 |
Flexible Yet Firm
Enabling Long Term Survival | 102 |
Key Personal Attributes of Employees of Successful Organizations | 105 |
Learning Development an Integral Part of Evolution | 107 |
Knowledge Attitude Skills HabitsKash for Performance at Winning Organizations | 110 |
Reward Systems that Reinforces Success | 114 |
Innovation and MarketingThe Critical Success Factors for Todays Organizations | 178 |
Decoding Innovation | 183 |
Decoding Valuation Value Creation | 192 |
Value Creation ApproachThat Builds Everlasting Companies | 196 |
Capture Value Monetise Innovation | 200 |
Execution Excellence that Turns Dreams into Reality | 206 |
ConsumerCentricity not just CustomerCentricity 3 CApproach | 210 |
Stand for SomethingMantra for Marketing Success | 219 |
Magnetism and the Art of Marketing | 225 |
What is in it for Me? A must Question to Answer for Success | 229 |
The 3 Hock Theory in Marketing | 232 |
Great ExperienceThat Results in Accelerating Growth | 235 |
Service ExcellenceA Key Contributor to Customer Delight | 242 |
Meeting Exceeding ExpectationsCritical Component of Experience | 249 |
Changing Face of MarketingDigital Perspective | 255 |
Digital Media MarketingMakes the Most of Your Advertising Investment | 263 |
Thriving in the Face of Competition | 273 |
Lessons from the Failures that Shook the World | 277 |
Insight Based Approach Fueling 21st Century Winners | 283 |
Inspirational Business Quotes | 291 |
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Successful Organizations in Action: A Handbook for Corporate Excellence Srinivaas M. No preview available - 2013 |
Common terms and phrases
21st century achieve advertising airlines Apple Apple Inc approach Billion US Dollar brand build capital challenges Cisco CMMI communication company’s competition competitors consumers continuously core corporate create culture Customer Experience efficiency employees enable energy ensure environment ethical example execution excellence Facebook focus focused global goals Google growing growth HCL Infosystems HCL Technologies Hence important improve Indian industry Infosys innovation investment investors iPhone Jeff Bezos Kingfisher Airlines launch leaders leadership leading levels leverage LinkedIn Luxottica magnetic market place market share Master Mentors Microsoft mobile networking organizational passion performance phones potential Process Excellence products and services professionals profitability programs promoters Ray Ban revenue Sachin Tendulkar Samsung social media Steve Jobs strategy successful companies successful organizations target audience Tata Tata Group Tata Motors today’s Toyota users valuation value creation vision Wal-mart