News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast News
While talking heads debate the media’s alleged conservative or liberal bias, award-winning journalist Bonnie Anderson knows that the problem with television news isn’t about the Left versus the Rightū it’s all about the money. From illegal hiring practices to ethnocentric coverage to political cheerleading, News Flash exposes how American broadcast conglomerates’ pursuit of the almighty dollar consistently trumps the need for fair and objective reporting.
Along the way to the bottomline, the proud tradition of American television journalism has given way to an entertainment-driven industry that’s losing credibility and viewers by the day.
As someone who has worked as both a broadcast reporter and a network executive, Anderson details how the networks have been co-opted by bottom-line thinking that places more value on a telegenic face than on substantive reporting. Network executives—the real power in broadcast journalism—are increasingly employing tactics and strategies from the entertainment industry. They "cast" reporters based on their ability to "project credibility," value youth over training and experience, and often greenlight coverage only if they can be assured that it will appeal to advertiser-friendly demographics.
This reckless pursuit of the bottomline not only betrays the American people but is also ultimately bad news for the networks’ own financial health. Anderson instead offers a path that will both ensure the continuing relevance of network news and shore up democracy itself, enabling Americans to make well-informed decisions about how to exercise their rights and responsibilities as citizens.
What people are saying - Write a review
News flash: journalism, infotainment, and the bottom-line business of broadcast newsUser Review - Not Available - Book Verdict
Shortly before Anderson was fired from her job as vice president of recruiting for CNN (because, she claims in a lawsuit, she wouldn't go along with the company's discriminatory hiring practices ... Read full review
Review: News Flash: Journalism, Infotainment and the Bottom-Line Business of Broadcast NewsUser Review - Michael - Goodreads
This was a okay book,but I did`nt finish. I learned just by reading the first three chapters. As a aspiring journalist, I learned a little about how the media treats people, I knew most of it already but it was a okay book. I can`t really say much considering I did`nt finish it. Read full review