How to Market Your Way to a Million Dollar Professional Service Practice

Front Cover
Lulu.com, 2006 - 250 pages
This is a collection of four works by Bob Serling on how to build your Professional Service oriented business into a million dollar powerhouse. Practical advice and sample marketing information are provided. In addition, purchasing this book entitles to reader to download four pre-recorded QA sessions with the author
 

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Contents

How To Market Your Way PRIVATE To A MillionDollar Professional Service Practice
1
Why Marketing Is Essential PRIVATE If You Want To Have A MillionDollar Practice
7
Fundamentals Of Building A Thriving Successful Practice PRIVATE Part 1 Your Ideal Client Profile
13
Fundamentals Of Building A Thriving Successful Practice PRIVATE Part 2 Your Core Benefit Statement
25
Fundamentals Of Building A Thriving Successful Practice PRIVATE Part 3 Synchronizing Your Core Benefit To Your Ideal Client
41
Introduction To Successfully PRIVATE Marketing Your Services
51
Converting Leads To Paying Clients PRIVATE Part 1
91
Converting Leads To Paying Clients PRIVATE Part 2
109
How To Increase Your Profits PRIVATE By Reactivating Old Clients
129
PRIVATE How To Get Your Clients Prospects And Other Businesses To Bring You Tons Of Highly Qualified Referrals
131
Put Your Marketing On Autopilot PRIVATE And Maximize Your Profits With Precision Marketing Systems
135
Setting Fees In Your MillionDollar PRIVATE Practice And Getting Them
141
Conclusion
147
The MillionDollar Practice Advertising Arsenal
153
Opportunity Cycle Selling PRIVATE A Unique Method For Making Sure Youre In Front Of Your Clients When They Want To Buy Not Just Whe...
223
The Reverse Marketing QuickStart PRIVATE Guide For Marketing Your Professional Services
233

How To Increase The Amount Each Client Spends Nearly Every Time PRIVATE They Do Business With You
119
How To Increase Client Retention PRIVATE And Turn OneShot Clients Into Lifetime Clients Who Do Business With You Over And Over Again
123

Common terms and phrases

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