How to Market Your Way to a Million Dollar Professional Service PracticeThis is a collection of four works by Bob Serling on how to build your Professional Service oriented business into a million dollar powerhouse. Practical advice and sample marketing information are provided. In addition, purchasing this book entitles to reader to download four pre-recorded QA sessions with the author |
Contents
How To Market Your Way PRIVATE To A MillionDollar Professional Service Practice | 1 |
Why Marketing Is Essential PRIVATE If You Want To Have A MillionDollar Practice | 7 |
Fundamentals Of Building A Thriving Successful Practice PRIVATE Part 1 Your Ideal Client Profile | 13 |
Fundamentals Of Building A Thriving Successful Practice PRIVATE Part 2 Your Core Benefit Statement | 25 |
Fundamentals Of Building A Thriving Successful Practice PRIVATE Part 3 Synchronizing Your Core Benefit To Your Ideal Client | 41 |
Introduction To Successfully PRIVATE Marketing Your Services | 51 |
Converting Leads To Paying Clients PRIVATE Part 1 | 91 |
Converting Leads To Paying Clients PRIVATE Part 2 | 109 |
How To Increase Client Retention PRIVATE And Turn OneShot Clients Into Lifetime Clients Who Do Business With You Over And Over Again | 123 |
How To Increase Your Profits PRIVATE By Reactivating Old Clients | 129 |
PRIVATE How To Get Your Clients Prospects And Other Businesses To Bring You Tons Of Highly Qualified Referrals | 131 |
Put Your Marketing On Autopilot PRIVATE And Maximize Your Profits With Precision Marketing Systems | 135 |
Setting Fees In Your MillionDollar PRIVATE Practice And Getting Them | 141 |
Conclusion | 147 |
The MillionDollar Practice Advertising Arsenal | 153 |
Opportunity Cycle Selling PRIVATE A Unique Method For Making Sure Youre In Front Of Your Clients When They Want To Buy Not Just Whe... | 223 |
How To Increase The Amount Each Client Spends Nearly Every Time PRIVATE They Do Business With You | 119 |
The Reverse Marketing QuickStart PRIVATE Guide For Marketing Your Professional Services | 233 |
Common terms and phrases
achieve actually already answer audio tape Bob Serling Building A Thriving chapter Client Success Letter component Converting leads copy copywriter Core Benefit Statement costs create credibility direct mail direct marketing Dollar Practice Advertising e-mail endorsed offers Example existing clients Expertise follow-up give goal going headline Here's Ideal Client Profile implement important Increase Your Profits Information Products Internet Marketing Center leads to paying Marketing Plan marketing your services meeting Million-Dollar Practice Advertising minutes to read newsletter package paying clients personal computer Phase powerful Practice Advertising Arsenal pre-qualified presentation problem professional services purchase qualified prospects questions referrals repeat sales request Reverse Marketing sales and profits sales letter sample script seminar service professionals simple solution someone step strategies and techniques Stratford Marketing Group Sub-Core Benefit substantially sure synchronization tell things upsell