Understanding Business: Processes

Front Cover
David Barnes
Psychology Press, 2001 - Business & Economics - 225 pages
What do business organisations do?
The results of business behaviour can be seen and experienced in the form of the goods that are produced. However, what goes on within organisations is often hidden from the outside world. Taking a systems and process perspective, this book demonstrates that any business is a number of interrelated processes whose success is determined by the extent to which these activities add value whilst minimising cost. The book focuses on:
* activities through which the organisation interacts with its customers, including marketing and sales
* how organisations process materials including purchasing and manufacturing
* forms of business organisation, with a critical account of new paradigms including Business Process Re-engineering.
The book features articles by leading business gurus including Michael Porter, Philip Kotler and John Kay.
 

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Contents

INTRODUCTION
1
BUSINESS PROCESSES AND ORGANISATIONAL
31
Competing on capabilities
42
The value chain and competitive advantage
50
CUSTOMER PROCESSING
67
Relationship marketing
100
MATERIALS PROCESSING
115
Concept of a manufacturing system
136
Logistics and competitive strategy
149
Reverse logistics
165
BUSINESS PROCESS MANAGEMENT
175
Staple yourself to an order
187
Frameworks for understanding business process reengineering
197
Business process reengineering contrasting what it is with
208
Index
221
Copyright

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About the author (2001)

David Barnes has pursued an industrial as well as academic career. He has worked for a number of organizations ranging from blue chip to small family owned businesses in the process plant contracting and building products manufacturing industries. He is a Lecturer in Management at The Open University Business School, where his interests centre on the strategic management of operations

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