Understanding Business: ProcessesWhat do business organisations do? The results of business behaviour can be seen and experienced in the form of the goods that are produced. However, what goes on within organisations is often hidden from the outside world. Taking a systems and process perspective, this book demonstrates that any business is a number of interrelated processes whose success is determined by the extent to which these activities add value whilst minimising cost. The book focuses on: * activities through which the organisation interacts with its customers, including marketing and sales * how organisations process materials including purchasing and manufacturing * forms of business organisation, with a critical account of new paradigms including Business Process Re-engineering. The book features articles by leading business gurus including Michael Porter, Philip Kotler and John Kay. |
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Contents
INTRODUCTION | 1 |
BUSINESS PROCESSES AND ORGANISATIONAL | 31 |
Competing on capabilities | 42 |
The value chain and competitive advantage | 50 |
CUSTOMER PROCESSING | 67 |
Relationship marketing | 100 |
MATERIALS PROCESSING | 115 |
Concept of a manufacturing system | 136 |
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Common terms and phrases
accounts achieve activities added approach areas become benefits business processes buyers buying capital chapter compete competitive advantage competitors concept concerned considered consumer corporate cost create define delivery demand describe differentiation distribution effect environment equipment example existing expectations Figure Finally firm firm's flow focus function groups identify important improve increase individual industry inputs integration internal involved linkages logistics manufacturing marketing materials means measure needs objectives offer operations organisation organization output performance physical planning problems profits purchasing re-engineering reasons recall reduce relationship responsibility result retailers satisfaction satisfy scope selling share social specific staff stage standards strategy structure success suppliers supply tasks transactions transformation types understanding unit usually value chain wants whole
Bibliographic information
| Title | Understanding Business: Processes Understanding business behaviour |
| Editor | David Barnes |
| Contributor | Open University |
| Edition | illustrated |
| Publisher | Psychology Press, 2001 |
| ISBN | 0415238625, 9780415238625 |
| Length | 225 pages |
| Subjects | › Business & Economics / Management |
| Export Citation | BiBTeX EndNote RefMan |