Management and Creativity: From Creative Industries to Creative Management

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Wiley, Sep 11, 2006 - Business & Economics - 216 pages
This book explores the relationship between the management of creativity and creative approaches to management.
  • Challenges the stereotypical opposition between ‘creatives’ and ‘suits’.
  • Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden.
  • Draws on the practical experience of individuals working in the creative industries.
  • Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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    Management and Creativity: From Creative Industries to Creative Management
    Chris Bilton
    No preview available - 2006

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    About the author (2006)

    Dr Chris Bilton is Lecturer in the Centre for Cultural Policy Studies and Director of the MA in Creative and Media Enterprises at the University of Warwick. Previously, he has worked as a performer, writer, community arts worker and arts development officer.

    Bibliographic information

    TitleManagement and Creativity: From Creative Industries to Creative Management
    AuthorChris Bilton
    Editionillustrated
    PublisherWiley, 2006
    ISBN1405119969, 9781405119962
    Length216 pages
    Subjects › 

    Business & Economics / General
      
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