Modeling Dynamic Systems in Small Firms: Managing Growth and Strategic Entrepreneurial Learning

Front Cover
Springer New York, Nov 16, 2010 - Science - 767 pages
This book enables managers to learn the modeling process while they use it. Various case studies include examples of market dynamics, life -cycle management, new product launches, and customer response. The accompanying CD-ROM contains Powersim Constructor models and demonstration software compatible with Windows and easily accessible to managers of small businesses, management consultants, and management students.

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