Powerful PR Strategies for Success (Collection)
A brand new collection of state-of-the-art insights into public relations, from practitioner Deirdre Breakenridge.
Master Supercharged PR Techniques Based on the Latest Social and Online Platforms!
Three great books help you leverage the latest social media and online platforms to transform the way you do PR--and the results you achieve! In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets you need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today’s more sophisticated and socialized customers. Next, in Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR, Breakenridge and Brian Solis show how to bring the “public” back into public relations and get results traditional PR people can only dream about. Drawing on their unparalleled experience, they present powerful new ways to build the relationships that matter and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…embed yourself in communities that are shaping the future. Finally, in PR 2.0: New Media, New Tools, New Audiences, Breakenridge helps you master the full spectrum of online tools to build meaningful two-way conversations with everyone who matters to you. Choose the right strategies for each PR scenario and environment, keep the best Web 1.0 tools, stop using outmoded, counterproductive tactics, and master new best practices ranging from online newsrooms to advanced research and analytics.
From world-renowned leaders in social media and modern public relations Deirdre Breakenridgeand Brian Solis
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Technology Does Not Override the Social Sciences
The Online Hub for Your Brand
New Marketing Roles
PR 2 0 A Promising Future
Community Managers and Customer Service 2 0
Socialization of Communication and Service
The Rules for Breaking News
Getting Started with 2 0 Research
Research with Expert Resources
Reaching the Wired Media for Better Coverage
Better Monitoring for PR 2 0
A New Direction in
An Overdue Facelift
A Revolution Has Begun
A Really Simple Tool to Broaden
A New Guide to Metrics
PR 2 0 + PR 1 0 Putting the Public Back in Public
Appendix A The SEC and the Importance of Recognizing
Appendix B Its Alive
New Media New Tools New Audiences
Introduction to PR 2 0
The Transition to PR 2 0
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