Communicating Social SupportAlbrecht and Adelman address theoretical and methodological issues for understanding the social support process in everyday life. They contend that social support is inextricably linked to communication behaviour and that the logical and empirical link between the two is long overdue. @3They present a theoretical overview (including strategies for measuring social support), examine support in specific settings and consider the dilemmas of supportive communication. They also discuss future directions for research and practice. |
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Page 233
... marketing component is price . In commercial market- ing , price is a central issue because profit is so important . In social marketing , however , monetary price is generally not a Diffusion of Supportive Information 233 Social Marketing.
... marketing component is price . In commercial market- ing , price is a central issue because profit is so important . In social marketing , however , monetary price is generally not a Diffusion of Supportive Information 233 Social Marketing.
Page 234
... Social organizations often do not have sophisticated marketing or management skills . The marketing process . Novelli ( 1984 ) describes the marketing process as circular , or iterative , with the final stage of six stages feeding back ...
... Social organizations often do not have sophisticated marketing or management skills . The marketing process . Novelli ( 1984 ) describes the marketing process as circular , or iterative , with the final stage of six stages feeding back ...
Page 235
... marketing / promotional interven- tions were employed in the next 14 months to get referrals to the clinic : ( 1 ) clinic announcements ( 2 ) memoranda to all physicians and wards ( 3 ) ward visits ( 4 ) posters ( 5 ) staff newspaper ...
... marketing / promotional interven- tions were employed in the next 14 months to get referrals to the clinic : ( 1 ) clinic announcements ( 2 ) memoranda to all physicians and wards ( 3 ) ward visits ( 4 ) posters ( 5 ) staff newspaper ...
Contents
Benjamin H Gottlieb | 11 |
A Theoretical Perspective | 18 |
The Nature of Supportive Interactions | 30 |
Copyright | |
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Academic Press adaptation Adelman Albrecht American Journal analysis assess behavior burnout cancer patients cation Chapter Chesler cognitive Community Psychology conceptual context coping coworkers crisis cultural decentralized diffusion diffusion system effects environment epilepsy self-help groups example exchange family members family support feelings friends friendship Froland functions health information host communication competence human immigrants individual individual's interac interaction interpersonal interpersonal attraction interpersonal relationships issues job stress Journal of Community learned helplessness mass media McCubbin mental health messages Miller natives negative Newbury Park nurses one's organization organizational patterns perceived perceptions personal network personal relationships perspective problems programs recipient reciprocity reduce uncertainty relational responses role Sage situation social marketing Social networks Social Psychology social support strategies structure studies support networks support systems supportive communication supportive relationships TERRANCE L theory tion weak ties women workers Wortman York