Communicating social support
Sage Publications, Jul 1, 1987 - Language Arts & Disciplines - 317 pages
Albrecht and Adelman address theoretical and methodological issues for understanding the social support process in everyday life. They contend that social support is inextricably linked to communication behaviour and that the logical and empirical link between the two is long overdue.
They present a theoretical overview (including strategies for measuring social support), examine support in specific settings and consider the dilemmas of supportive communication. They also discuss future directions for research and practice.
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Two theoretical models— diffusion of innovations and social marketing — will be
presented to guide this dissemination process. The first theoretical model
examined— diffusion of innovations— has been developed primarily from
Social Marketing Social marketing is a relatively recent concept. It can be traced
to an article by Kotler and Levy (1969), who argue that the principles of marketing
that have been applied to profit-making organizations can be applied to ...
The following eight different marketing/promotional interventions were employed
in the next 14 months to get referrals to ... While the diffusion school has been
developed by sociologists and psychologists and the social marketing school has
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A Theoretical Perspective
Communication Networks as Structures
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