Communicating social support
Sage Publications, 1987 - Language Arts & Disciplines - 317 pages
Albrecht and Adelman address theoretical and methodological issues for understanding the social support process in everyday life. They contend that social support is inextricably linked to communication behaviour and that the logical and empirical link between the two is long overdue.
They present a theoretical overview (including strategies for measuring social support), examine support in specific settings and consider the dilemmas of supportive communication. They also discuss future directions for research and practice.
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... Disseminators 222 Diffusion Theory 223 Centralized Versus Decentralized
Diffusion Systems 226 Social Marketing 233 Suggestions for Practical
Applications 236 Summary 236 173 175 175 179 181 184 186 188 189 190 Part
III. Dilemmas ...
Although it is possible to identify the similarities between marketing in the
business and social areas, there are hurdles to transferring the technology from
the business to the social realm. Fox and Kotler (1980) identify several of these
The following eight different marketing/ promotional interventions were employed
in the next 14 months to get referrals to ... While the diffusion school has been
developed by sociologists and psychologists and the social marketing school has
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A Theoretical Perspective
The Nature of Supportive Interactions
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