Destination Benchmarking: Concepts, Practices and OperationsDevelops a specific benchmarking methodology relevant to international tourism destinations. This book evaluates different approaches to benchmarking, and their application within tourism destinations. The book considers organization benchmarking - performance evaluation of a particular organization and its departments - and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. |
Contents
Evaluating Benchmarking Studies in Tourism | 20 |
L | 26 |
Towards Destination Benchmarking | 34 |
Measures of Destination Benchmarking | 53 |
1 | 78 |
External Destination Benchmarking | 96 |
Generic Destination Benchmarking | 119 |
Data Collection and Analysis | 137 |
Characteristics and Limitations | 161 |
999 behaviour | 180 |
Conclusion | 182 |
| 196 | |
85 | 206 |
| 211 | |
| 213 | |
Other editions - View all
Common terms and phrases
airport application areas assessment attractions balanced scorecard Balearic Islands bench benchmarking approach benchmarking literature benchmarking process benchmarking study best practices chapter compared competitors complaints cultural customer satisfaction Dalaman airport destination attributes destination management destination performance Destination X destination's eco-label systems EFQM environmental establish evaluate example experiences external benchmarking facilities and services factors feedback findings gap analysis guidelines holiday identify indicators international tourism Karlof and Ostblom Kozak level of tourist Likert scale Mallorca mance ment number of tourists organization benchmarking partner perceptions performance gaps performance levels performance measurement performance of destinations potential products and services qualitative research quality grading quantitative measures questionnaire repeat tourists scale scores Sheffield Hallam University stage standards statistical strategies strengths and weaknesses survey tion tour operators tourism industry tourist arrivals tourist destinations tourist expenditure tourist satisfaction Turkey type of benchmarking World Tourism Organization Zairi