Cinema India: The Visual Culture of Hindi Film

Front Cover
Rutgers University Press, 2002 - Art - 240 pages
As the largest producer of films in the world, Indian cinema is both a major industry and a distinctive art form that permeates daily life in that country and shapes emerging global cultures elsewhere. While much has been written on the history of Indian cinema, its iconography and aesthetics have yet to be analyzed as reflections of national and cultural identities. In this important new work, Rachel Dwyer and Divia Patel focus on the development of Bombay-based commercial cinema since 1913, exploring the symbolic role of settings and costumes in staging the nation and the function of makeup and hairstyles in defining notions of beauty, sexuality, and consumption. The authors also examine how factors such as ethnicity, modernization, and Westernization impact reception of film along caste, region, language, and religious lines.

The economic influence of advertising in actually determining film content and the dissemination of its imagery are also discussed. Film studies scholars recently have begun to investigate advertising in the film industry and this book makes an important contribution to this emerging subfield in its engagement with Indian cinema and the impact of advertising on the culture at large.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Indian Cinema
15
Film Style Settings and Costume
44
The Art of Advertising
103
Advertising and the Communication of Meaning
185
Conclusion
217
References
221

Other editions - View all

Common terms and phrases

Popular passages

Page 222 - Islam, itself, but to the social and cultural complex historically associated with Islam and the Muslims, both among Muslims themselves and even when found among non-Muslims.
Page 226 - Marshall Herman. All That is Solid Melts into Air: The Experience of Modernity (London: Verso, 1983), pp.

About the author (2002)

Rachel Dwyer is senior lecturer in Indian studies at the School of Oriental and Asian Studies, University of London. She is the author of several books, including One Hundred Hindi Films and All You Want is Money, All You Need is Love: Sexuality and Romance in Modern India. Divia Patel is a curatorial assistant in the Indian and South-East Asian Department at the Victoria and Albert Museum.

Bibliographic information