Buy, Buy Baby: How Consumer Culture Manipulates Parents and Harms Young Minds

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Houghton Mifflin Harcourt, 2007 - Business & Economics - 276 pages
An investigative journalist examines how marketers exploit infants and toddlers and the broad, often shocking impact of that exploitation on our society

It’s no secret that toy and media corporations manipulate the insecurities of parents to move their products, but Buy, Buy Baby unveils the chilling fact that these corporations are using -- and often funding -- the latest research in child development to sell directly to babies and toddlers. Susan Gregory Thomas offers even more unnerving epiphanies: the lack of evidence that "educational” shows and toys provide any educational benefit at all for young children and the growing evidence that some of these products actually impair early development and could harm our kids socially and cognitively for life.

Underlying these revelations is a dangerous economic and cultural shift: our kids are becoming consumers at alarmingly young ages and suffering all the ills that rampant materialism used to visit only on adults -- from anxiety to hypercompetitiveness to depression.

Thomas blends prodigious reportage with an empathetic voice. Her two daughters were toddlers while she wrote this book, and she never loses sight of the temporal and emotional challenges that parents face. She shows how we can help our kids live at their natural pace, not the frenetic clip that serves only the toddler-industrial complex. Buy, Buy Baby helps us fight the power marketers wield by exposing the false fears they spread.

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Parents Protect Your Children

User Review  - Busy M0m - Borders

This book, first 'introduced' to me on ParentsDigest, reveals the consumer traps we parents all fall into. How scary is it that 'Corporate America' is manipulating our every purchase and trying to get ... Read full review


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Page 13 - Schor, author of Born to Buy: The Commercialized Child and the New Consumer Culture, has discovered that kids' involvement with the consumer culture leads them into more conflict with parents.

About the author (2007)

SUSAN GREGORY THOMAS is an investigative journalist and broadcaster. Formerly a senior editor at US News & World Report and co-host of public TV's Digital Duo, she has written for several publications, including Time, the Washington Post, and Glamour. She lives in Brooklyn with her family.

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