Pro Bono?

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John Hunt Publishing, Aug 28, 2015 - Business & Economics - 100 pages
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Pro Bono? discusses philanthropy not as a social or humanitarian practice but as an integrated part of present-day creative capitalism, having a direct relation to its growing inequality. The book investigates four expressions of philanthropy as ideology: consumer philanthropy, where we are asked to consume with good conscience; corporate philanthropy where businesses engage in social work and where philanthropic associations reengineer themselves to mimic corporations; billionaire philanthropy where conspicuous consumption is now being supplemented with conspicuous philanthropy; and finally celebrity philanthropy where now one of the hallmarks of a celebrity is the commitment to use that fame to do good.
 

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Contents

Capitalism?
Competition and Inequality
Consumer Philanthropy
Corporate Philanthropy
Think Like a Corporation The CharitableIndustrial
Plutocharity
Celebrity Philanthropy
Microcredit and the Poor Entrepreneur
Philanthrocapitalism
Ungrateful and disobedient
Acknowledgments
Copyright

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About the author (2015)

Mikkel Thorup is an intellectual historian focusing on the political history of the present.

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