Business Research Methods

Front Cover
Excel Books India, 2009 - Business - 397 pages
Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context. Various analytical tools used in research methods are given along with exhaustive coverage and illustrations. Assignments are included in various chapters to help in acquiring in-depth subject knowledge and application orientation. The book contains 7 sections divided into 23 chapters. Case studies are included which will help to develop analytical skills. SPSS application has been described wherever necessary. The book can be of great help to MBA, PGDBM, MMS, BBA and Commerce students.
 

What people are saying - Write a review

User Review - Flag as inappropriate

Pls send me answers to this assignment?

User Review - Flag as inappropriate

anyone had this book to sell ??

Contents

Research Methodology and Market Research
11
Scientific Method in Research
15
Summary
21
Organisation of Marketing Research
25
Research Process
31
Summary
42
Research Problem Formulation
45
Summary
48
21
190
Assignment2
209
Statistical Analysis of Business Research
211
93
229
1
233
Hypothesis Testing
241
Summary
261
Research Report
265

Research Design
49
15
58
Keywords
62
Causal Research
65
Keywords
79
Secondary Data
83
Literature Review
93
Primary Data
99
Qualitative Techniques
123
83
129
Qualitative Techniques of Data Collection 123 Chapter 11 Qualitative Techniques of Data Collection Chapter 12 Sampling
139
16
146
Summary
160
17
162
Attitude Measurement and Scaling Techniques
163
20
170
Summary
178
Data Processing and Interpretation
183
Ethical Issues in Business Research
275
Market Information System
279
Summary
283
Recent Trends in Business Research
285
Keywords
289
Application of Marketing Research
291
Summary
318
Case Studies in Indian Context
321
Guidelines for Project Work
339
Statistical Tables
361
183
364
3
374
184
379
Bibliography
387
Glossary
389
Index
395
Copyright

Common terms and phrases

Bibliographic information