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Marketing des services
Fondation nationale pour l'enseignement de la gestion des entreprises (France).
,
American marketing association
IAE
, 1988 -
402 pages
Other editions -
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Marketing Services: Competing Through Quality
Leonard L. Berry
Limited preview
- 1991
Marketing Services: Competing Through Quality
Leonard L. Berry
,
A. Parasuraman
Limited preview
- 2004
Marketing Services: Competing Through Quality
Leonard L. Berry
,
A. Parasuraman
Snippet view
- 1991
View all »
Bibliographic information
Title
Marketing des services
Authors
Fondation nationale pour l'enseignement de la gestion des entreprises (France).
,
American marketing association
Contributors
Leonard L.. Berry
,
Pierre Eiglier
Publisher
IAE, 1988
Length
402 pages
 
 
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