Peak: How Great Companies Get Their Mojo from MaslowAfter fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture. |
Contents
How Great Companies Get Their Mojo from Maslow PART TWO RELATIONSHIP TRUTH 1 THE EMPLOYEE PYRAMID | 45 |
How Great Companies Get Their Mojo from Maslow PART THREE RELATIONSHIP TRUTH 2 THE CUSTOMER PYRAMID | 103 |
How Great Companies Get Their Mojo from Maslow PART FOUR RELATIONSHIP TRUTH 3 THE INVESTOR PYRAMID | 169 |
How Great Companies Get Their Mojo from Maslow PART FIVE PUTTING THE TRUTHS INTO ACTION | 215 |
How Great Companies Get Their Mojo from Maslow REFERENCES | 245 |
How Great Companies Get Their Mojo from Maslow ACKNOWLEDGMENTS | 253 |
How Great Companies Get Their Mojo from Maslow THE AUTHOR | 257 |
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Common terms and phrases
Abraham Maslow annual Apple asked base needs basic boutique hotels business leaders called chapter company's compensation corporate Costanoa create culture Customer Pyramid customer satisfaction Danny Meyer define dot-com downturn Employee Pyramid entrepreneurs feel focus focused Fred Reichheld Geek Squad Genentech goals Google guests Harley Harley-Davidson Hierarchy of Needs human industry inspiration investment Investor Pyramid Joie de Vivre Kabuki leadership legacy line-level employees look loyalty managers meaning Medtronic meeting motivation Netflix offering organization owners pany peak experiences PEAK PRESCRIPTIONS percent performance ployees potential profit realize recognition Relationship Truths San Francisco says self-actualization sense shareholders social Southwest Airlines staff strategy success survey talk tangible theory there’s things tion tomers transactional alignment transformation truly understand unique unrecognized needs Vivre heart Vivre's Warren Buffett Whole Foods Whole Foods Market workplace