Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... files to attract the attention of those trying to make the systems work better. The first question, asked by webmasters like Tim, was whether the server was robust enough and the connection to the Internet was fast enough to keep up ...
... file download or “click to play video” page (visitor is engaged). Funnel A well-defined process (most usually pages) leading to a conversion goal, such as, for example, using a check-out system. Landing page The first page visitors ...
... file that is usually local. that is, on the same network or even the same machine as your web server. the analytics user views reports from the local server, as shown in Figure 2.2. this technique, known as server-side data collection ...
... set when the page or file is requested, not when the download is complete. • Cannot track search engine spiders. Robots ignore page tags. Table * 2.1 Page tag versus logfile data collection (Continued) 168448c02.indd 25 2/22/12 1:48 AM.
... files that a web server transmits to a web browser so that it can keep track of the user's activity on a specific website. the visitor's browser stores the cookie information on the local hard drive as name/value pairs. Persistent ...