Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... account and are of the form http://www.mysite.com?source=adwords. tracking urls forgotten during setup, or sometimes simply assigned incorrectly, can lead to such visits being incorrectly assigned to nonpaid visitors. Slow Page Load ...
... Account Adjustments 42 google AdWords and other PPc vendors automatically monitor invalid and fraudulent clicks and adjust PPc metrics retroactively. For example, a visitor may click your ad several times (inadvertently or on purpose) ...
... Campaign Reporting—Not Just AdWords Google Analytics enables you to track and compare all your visitors—from nonpaid ... campaign, you know what a chore tagging your landing page urls can be. each one has to have at least one campaign ...
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