Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... top reports you need to understand. Chapter 6, “Getting Started: Initial Setup,” gets you quickly up and running with ... Best Practices Configuration Guide,” provides you with the knowledge to define success metrics (KPIs) and segment ...
... best practices configuration guide.” With goals clearly defined, you simplify the viewing of your visitor data and the forming of a hypothesis. your goal conversions become your at-a-glance key metrics. they are the focus for further ...
... best Practices configuration guide.” Data Sampling this is the practice of selecting a subset of data from your website traffic. sampling is widely used in statistical analysis because analyzing a subset of data gives very similar ...
... practices are occurring when a visitor views your website. in fact, within the european union, law requires it. view the section “common Privacy Questions” in chapter 3 for a best-practice example of a clear privacy statement when using ...
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