Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... Tracking Code (GATC) This snippet of code must be added to every page on your website to enable Google Analytics to collect and report on visit data. Also more generally referred to as the page tag. Goal conversion Often abbreviated to ...
... number trends will be accurate. For example, web analytics data may ... tracking is usually set up by default on web servers. Perhaps because of this, system administrators rarely consider any further implications when it comes to tracking ...
... tracking code to each page. even with an automated content management system, pages can and do get missed. in fact, evidence from analysts at MAXAMine (www.maxamine.com)—now part of Accenture Marketing sciences—who used their automatic ...
Brian Clifton. if tracking legacy (feature-phone) mobile visitors is important to ... tracking visitors. however, their simplicity and transparency (any user can ... number of ways—from work, home, mobile, tablets, or public places such as ...
... tracking code has executed. the alternative is to place page tags at the tops of your pages so they load before any page content. however, the risk is that the vendor may have a delay, outage, or blip that stops your pages from loading ...