Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... webmaster, online marketer, offline marketer, content creator—even running a business. after all, you need to focus on delivering for your visitors and generating revenue or leads from your website. i like to use the following analogy ...
... webmaster to add the tracking code to each page. even with an automated content management system, pages can and do get missed. in fact, evidence from analysts at MAXAMine (www.maxamine.com)—now part of Accenture Marketing sciences—who ...
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