Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... track of was hits, which nobody ever really understood, though they were assumed (incorrectly) to be visits. Around the year ... campaign? Answering such questions requires data and hence a measurement tool. Put simply, this is what web ...
... Campaign The name of a specific campaign, for example, book sales (for a ... Tracking Code (GATC) This snippet of code must be added to every page on ... campaign tracking, medium indicates the channel by which a visitor to your site ...
... campaign parameters closes the first session and begins a new one for this ... tracking, the source is the origin of a referral, for example, google.com ... campaigns, poor reviews of your products or services on the Web, or your ...
... tracking systems—such as Adform, Atlas search, blue streak, doubleclick, efficient Frontier, and seM director—to ... campaign data. some third-party ad-tracking systems allow you to replace the second ? with a # so the url can be ...
... Campaign Reporting—Not Just AdWords Google Analytics enables you to track and compare all your visitors—from nonpaid organic search, paid ads (pay per click, banners), social media, referrals, email newsletters, affiliate campaigns ...