Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... defined the strategy for adoption and built a team of pan-European product specialists. He is now Director of Data Insights and Analytics at Search Integration AB. Brian received a BSc in chemistry from the University of Bristol in 1991 ...
... define success metrics (KPIs) and segment your data. Chapter 9, “Google Analytics Customizations,” gives you some lateral thinking for adding extra functionality to Google Analytics. Chapter 10, “Focusing on Key Performance Indicators ...
... defined as being more valuable than a standard pageview. For example, a “purchase confirmation” page (visitor becomes a customer), a “thank you for registering” page (visitor becomes a prospect), a file download or “click to play video ...
... defined by Google Analytics: 30 minutes has elapsed without visitor activity; the session has reached the end of the day (for the time zone defined in Google Analytics); or the same visitor returns to the website but with new referral ...
... define success. think of goal conversions as specific, measurable actions that you want your visitors to complete ... defined, you simplify the viewing of your visitor data and the forming of a hypothesis. your goal conversions become ...