Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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Brian Clifton. discuss advanced configurations (Chapter 9, “Google Analytics Customizations”), which provide you with an even greater understanding of your website visitors so that you can dive into the metrics that make sense for your ...
... discussed in Chapter 2, “Available Methodologies and Their Accuracy.” Whenever i'm confronted with this problem from a client, i. 168448c01.indd 8 2/22/12 1:51 AM Available Methodologies and Their Accuracy.
... discussed in chapter 10, “focusing on Key performance indicators”). in terms of benchmarks, it is important that any organization spend time planning its key performance indicators (Kpis). Kpis provide a distillation of the plethora of ...
... discussed in chapter 11, “monetizing a non-e-commerce Website.” How Much to Spend on Web Analytics To manage expectations, I suggest organizations allocate 5 to 10 percent of their total online marketing budget to visitor measurement ...
... discussed in chapter 8, “best practices configuration guide.” With goals clearly defined, you simplify the viewing of your visitor data and the forming of a hypothesis. your goal conversions become your at-a-glance key metrics. they are ...