Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... event and mobile tracking; Jeremy Aube of ROI Revolution, who provided expertise and help with updating content on Google Website Optimizer and who is a great asset of the GACP community; Sara Andersson for her generous advice and ...
... event tracking—e.g., no JavaScript, Flash, Web 2.0 tracking (Ajax). • Requires your own team to perform program updates. • Requires your own team to perform data storage and archiving. • Robots inflate visit counts and this can be ...
... event or action when it is clicked, which sometimes is referred to as a virtual pageview. comparing different ... track, and because they require only a call from the page to the tracking server, they are very similar among vendors. the ...
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