Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... example, book sales (for a paid search campaign), spring sale (for a banner campaign), January newsletter (for an email shot), Facebook offer (for a social media promotion). Google Analytics Tracking Code (GATC) This snippet of code ...
... example, a visitor first arrives at your website via an organic search, closes their browser, then returns (within 30 minutes) via a click on a banner link. The detection of the second visit with the new campaign parameters closes the ...
... example, hitwise, comscore, and nielsen// netratings also have onsite measurement tools, while google, yahoo!, and microsoft have the ability to provide offsite search query data to complement their onsite tools—see, for example, google ...
... example, an obvious goal for an e-commerce site is the completion of a transaction—that is, buying something. however, not all visitors will complete a transaction on their first visit, so another useful e-commerce goal is quantifying ...
... example a 50-page PdF file—is not available. therefore, a click on a PdF link is reported as a single event or pageview. Note: The situation is different for logfile solutions. When you view a PDF file within your web browser, Adobe ...