Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... goal conversions (brochure downloads), but the paid-search visitors are driving transactions. Action Ensure that email marketing is an integral part of your business strategy and is tracked within your web analytics tool. Call the IT ...
... goal conversions, then refine these further with advanced segments. identifying goals is probably the single most important step of building a website—it enables you to define success. think of goal conversions as specific, measurable ...
... conversion), and this can happen only once in the session, so additional conversions (assuming the same goal) are ignored. For this to be valid, the same rationale must be applied to the funnel pages. in this way, the data becomes more ...
... Goal Conversions (Key Performance Indicators) A goal conversion is a key pageview or key event (visitor action) that brings you closer to your otherwise anonymous visitors. think of these as your more valuable pageviews. An obvious goal ...
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