Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
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... login for a returning subscriber. the following are some cookie facts: • cookies are small text files (no larger than 4 Kb), stored locally, that are associated with visited website domains. • cookie information can be viewed by users ...
... login. That way you can count the number of unique login IDs and divide it by the number of unique users your web analytics tool reports. The result is a correction factor that can be applied to subsequent data (number of unique ...
... login account in order to view your website, this issue could be overcome. in the real world, however, the vast majority of internet users wish to remain anonymous, so this is not a viable solution. As long as you use the same ...
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