Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... pay-per-click advertising campaigns, google analytics is simply the widening of that report view to see all ... for the first time, then you will want to gain an insight into the initial visitor metrics to ascertain your traffic levels ...
... pay-per-click advertising spending—for a set of keywords on a single search engine—increased the return on investment during that time period. As long as you can minimize inaccuracies, web analytics tools are effective for measuring ...
... pay-per-click (PPc) networks, you will typically have access to the click-through reports provided by each network. Quite often, these numbers don't exactly align with those reported in your web analytics reports. this can happen for the ...
... paid ads (pay per click, banners), social media, referrals, email newsletters, affiliate campaigns, links from within digital documents such as PdF files, and any other search engine or medium that forwards a visitor to your website ...
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