Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... percent loss of search engine traffic and a 21 percent loss in sales revenue. following the identification of the problem, the client's visitor and revenue numbers were back to previous levels within four weeks. Search Engines V 90,000 ...
... percent (see figure 1.5). Why is that so low, and can it be improved? i can say with certainty that in my 17 years of either developing websites or simply viewing web content for business or pleasure, there has always been room for ...
... percent month on month”—that is an indicator saying things are looking good. good Kpis typically have a monetary value, though most are ratios or percentages that enable you to take action. the job of an analyst is to build Kpis ...
... percent if we send a follow-up email to new registered visitors within one week. Internal site search is being actively used by 70 percent of visitors. However, most search results are zero, and those that are not generate little ...
... percent. note that this is achieved solely by improving the conversion rate of the site—visitor acquisition costs remain the same. * 14 Table 1.2 Economic effect of a 1 percent increase in conversion rate Before After v c Visitors Cost ...