Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... analytics tool.” but can your crm system tell you what marketing campaigns, search engine keywords, or referral links drove visitors to your site in the first place? perhaps there were multiple campaigns. 168448c01.indd 5 2/22/12 1:51 AM.
Brian Clifton. site in the first place? perhaps there were multiple campaigns and referrals involved, including email and ... referral” for sites that link to you, and “direct” for a visitor who types your web address directly into their ...
... referral parameters. For example, a visitor first arrives at your website via an organic search, closes their browser, then returns (within 30 minutes) via a click on a banner link. The detection of the second visit with the new ...
... referrals and behavior of visitors. if you are new to any kind of web metrics reporting, then the amount of information ... referral source or channel that is driving the most traffic • the geographic distribution of visitors and what ...
... (referral source and geography)? • Which of the most valuable visitors are most likely to make a purchase, and which of those visitors are most likely to make the highest value purchases? • Which are my most valuable content pages; that ...