Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... Search Integration AB and Chairperson, Search Engine Marketing Professional Organization (SEMPO), Scandinavia “ There is no doubt web analytics is evolving quickly. Brian's third edition of the book is chock full of the latest tips and ...
... Search Engine Marketing Inc. “ So Clifton's done it again. His third edition is the best yet, covering critical topics such as the justification for web measurement and its return on investment through web tracking methodologies and ...
... search engine optimization (SEO) background, he has worked in these fields since 1997. His business was the first UK partner for Urchin Software Inc., the company that later became Google Analytics. In 2005, Brian joined Google Europe ...
... Search Engine Land, partner at Third Door Media, and search expert extraordinaire; and Avinash Kaushik, digital marketing evangelist at Google, cofounder at Market Motive, author of Web Analytics: An Hour A Day and Web Analytics 2.0 ...
... search engine marketing that followed. Now, with businesses accepting the growing importance of their online ... tool. Put simply, this is what web analytics tools, such as Google Analytics, allow you to do—study the online experience in ...