Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
Results 1-5 of 73
... server to the academic community, thereby sowing the first seeds of the World Wide Web. Although the communication potential of the Web was immediately clear to Brian, it took a little while for ideas to formulate around business ...
... server was built with a logging capability that was a standard method for stockpiling details should everything go belly up. It didn't take long for the data in these log files to attract the attention of those trying to make the ...
... server redirects were incorrectly assigned in the new site, resulting in a 48 percent loss of search engine traffic and a 21 percent loss in sales revenue. following the identification of the problem, the client's visitor and revenue ...
... server (visitor data, server data) Figure 1.3 Onsite versus offsite web analytics 8 the differences in methodology between offsite and onsite web measurement tools are significant, and this leads to very different results. even for ...
... server logfiles. Google Analytics uses a page tag technique. 2 In Chapter 2, you will learn: How web visitor data is collected The relative advantages of page tags and logfiles The role of cookies in web analytics The accuracy ...