Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... shown in Figure 2.3. however, the inconsistent use of Javascript code on web pages can cause a bigger problem: Any errors in other Javascript on the page will immediately halt the browser scripting engine at that point, so a page tag ...
... Figure 2.5 Loss of data when visitors are asked for explicit consent to be tracked benignly there can be many reasons for the sharp drop in collected data shown in Figure 2.5. the wording of the consent message to the visitor and its ...
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