Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... social media, visitors, flow, multi-channel funnels, and a lot more!” —Stéphane Hamel, Director of Strategic Services, Cardinal Path “ Brian has proven in the previous editions of his book that he is the authority on how Google ...
... social media engagement, and life in general; Jim Sterne for reviewing this book and for honoring me by writing the foreword; Mikael Thuneberg (automateanalytics.com), John Babb (idemension), James Bake 168448ffirs.indd 7 2/22/12 1:46 AM.
... social media buzz has been worth it? Is the visitor experience a good one, encouraging engagement, repeat visits, and sales, or are visitors bouncing off your website after viewing only a single page? 1 3 In Chapter 1, you will learn ...
... social links on facebook, twitter, and so forth. can your crm system tell ... media promotion). Google Analytics Tracking Code (GATC) This snippet of code ... sites that link to you, and “direct” for a visitor who types your web address ...
... social media followers) use the site compared to new visitors? • am i wasting money on campaigns that bounce; that is, attracting visitors that only view a single page and then leave? • is my site engaging with visitors; that is, does ...