Advanced Web Metrics with Google AnalyticsThis book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.
Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition. |
From inside the book
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... Third-Party Applications,” shows you how to integrate data either by capturing cookies or using the new Google Analytics xxiv export API. Appendix A, “Regular Expression overview,” gives you an introduction to understanding regular ...
... third-party google analytics certified partners (gacp) is available. gacps are independent of google, are often experts with multiple vendor tools, have a proven track record in their field, and provide paid-for professional services ...
... party and third party. • A first-party cookie is one created by the website domain. A visitor requests it directly by typing the url into their browser or by following a link. • A third-party cookie is one that operates in the ...
... party cookies only. this is because visitors often view thirdparty cookies as infringing on their privacy, opaquely transferring their information to third parties without explicit consent. therefore, many antispyware programs and ...
... third-party cookies: • The correction factor is 78 percent for monthly unique users. • Twenty percent of users delete (more correctly defined as lose) their measurement cookie at least once per month. Five percent of users block the third ...